Niche Marketing for Your Small Business

As I focus my energies in marketing my creative services, I have been reading books, attending seminars, and networking. One of the things I got out from a recent seminar was finding my niche market. As a small business I need to identify my niche markets, pick three from that list and develop the different marketing for each.

It is sometimes tempting for a small business owner to reduce expenses by creating a generic printed promotion material. I believe this can be a costly mistake. It is far more cost effective to develop different messages for each niche market, identify your unique selling point, and print in smaller quantities initially. This is one area I can truly be of help to a small business or a business starting out. My design and print bundles are reasonably priced and won't break the bank!

As for my own niche markets/specialty, I have identified the following:

1. Home-based, freelance or small businesses

2. Specializing in books for publication (print, web, and e-books)

3. Artists requiring promotional materials

Check out my current design and print bundle here.