I recently started doing some marketing for this idea of creating Modern Silhouette Portraits. Simply put, it a traditional art with a modern twist. It can also be a wonderful addition to the annual family photos, adding a touch of nostalgia to memory keepsakes.
For any small business owner or freelancer or someone just starting out an new idea, it makes good business practice to research your market very well. I created a postcard for this new product/service on a trial basis as part of my market research. I distributed it to trade shows in the area over the last month. Sometimes, one just has to show it to the public to see if it a "nay" or a "yay". One thing I learned from recent experience is to do just enough to get started and find out more rather than to do the research so deep and then have to start all over again. No one really knows when an idea will take off and how well it will be well-received but at least doing due diligence on the market research can save time and money.
This kind of smaller scale promotional material is also good to target very specific markets. The more specific your target is, the more it is important to take the time to tailor your materials for them. This can be in many forms like printed promotional material to your newsletter subscription content, or your email marketing. Check out my website for some samples of specific marketing promotional materials.
